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CDW Email Marketing Specialist in Lincolnshire, Illinois

The Program Manager oversees the coordination and administration of all aspects of an ongoing program including planning, organizing, leading and controlling program activities while delivering a superior customer experience.

Key Areas of Responsibility

The Program Manager performs a wide range of duties including some or all of the following:

Planning the Program

o Plan the delivery of the overall program and its activities in alignment with the organization’s strategy and priorities

o Develop new initiatives to support the strategic direction of the organization

o Develop and implement long-term goals and objectives to achieve the successful outcome of the program.

o Develop an annual budget and operating plan to support the program.

o Develop a program evaluation framework to assess the strengths of the program and to identify areas for improvement.

Develop funding proposals for the program to ensure the continuous delivery of services.

§ Support development of department goals and plans, while tracking program success and/or suggesting corrective action based on data

Organizing the Program

o Ensure that program activities operate within the policies and procedures of the organization.

o Ensure that program activities comply with all relevant legislation and professional standards.

o Develop forms and records to document program activities.

o Oversee the collection and maintenance of records on the clients of the program for statistical purposes according to the confidentiality/privacy policy of the organization.

Leading the Program

o Communicate with clients and other stakeholders to gain community support for the program and to solicit input to improve the program.

o Liaise with other managers and partners to ensure the effective and efficient program delivery.

o Coordinate the delivery of services among different program activities to increase effectiveness and efficiency.

Controlling the Program

o Write reports on the program for management and key stakeholders.

o Ensure that the program operates within the approved budget.

o Monitor and approve all budgeted program expenditures.

o Manage all project funds according to established accounting policies and procedures

o Ensure that all financial records for the program are up to date.

o Identify and evaluate the risks associated with program activities and take appropriate action to control the risks

Monitor the program activities on a regular basis and recommend changes to enhance the program, as appropriate.

  • Email Channel

  • Lead development of strategy, testing, delivery and optimization of new and existing email campaigns – batch, behavioral triggered, and transactional

  • Analyze email and digital analytics metrics to determine key drivers of performance and develop action plans based on insight to drive revenue

  • Drive process improvement to maximize efficiency, accuracy, and consistency in delivery of email marketing programs and data feeds to and from ESP.

  • Manage day-to-day operations to ensure email program are executing and troubleshoot process flows, data feeds, or rules if issues arise


Minimum Qualifications

  • Bachelor’s degree or equivalent experience

  • 3 years of Sales and/or Marketing experience

Other Required Qualifications

  • Demonstrated knowledge of technology product offerings and solutions

  • Proven record of successful project management and organizational skills

  • Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint

  • Experience with sales productivity tools

  • Excellent written and verbal communication skills with the ability to effectively communicate at all levels of the company including Senior Leadership

  • Demonstrated ability to analyze data and conduct primary research

  • Experience in developing or utilizing strategic sales campaigns

  • Proven track record in developing and maintaining strategic relationships

  • Ability to multitask and be adaptable in a fast changing environment.

Preferred Qualifications

  • Knowledge of CDW Sales organization and Sales process

Email Marketing Specialist

* Lincolnshire, IL *