The Associate Analyst, Marketing Analytics & Insights is responsible for helping support data analysis and insights based reporting to optimize multi-channel marketing campaigns and better understand CDW’s customers. The analyst will assist with analytics stakeholders, eCommerce stakeholders, and the broader Marketing department to identify data-driven insights and find areas of opportunities.
Key Areas of Responsibility
Utilize database querying, data manipulation and statistical analysis to provide business support to marketing.
Assist in implementation of reporting in automated business intelligence environment.
Support the leveraging of marketing channel and advanced customer analytics to assess and make strategic recommendations to improve company performance.
Manipulate data in SAS/SQL/Hadoop environment to create actionable insights which align to business objectives.
Accurately differentiate the contributing marketing signals from the noise in evaluation of multi-channel campaign analytics.
Work with marketing analytics coworkers in helping implement a data-driven culture focused on continually improving the understanding of the customer.
Collaborate with internal marketing and eCommerce stakeholders to find opportunities to increase the efficiency of marketing activities.
Assist in finding insights and create recommendations via written and verbal communications that can be understood by a broad audience.
Support the evaluation of ongoing analytics and insights needs from stakeholders.
Establish & maintains strong relationships with key stakeholders in Marketing and eCommerce to drive actionable insights.
Other Required Qualifications
Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint
Strong analytical skills. Ability to problem solve independently. Able to analyze large volumes of raw data, draw conclusions, and develop actionable recommendations.
Highly detail oriented with the ability to handle multiple projects simultaneously in a fast-paced environment.
Excellent written and verbal communication skills with the ability to effectively interact with and present to all stakeholders.
Proven ability to identify areas of opportunity for existing practices/processes and execute appropriate improvements.
History of balancing multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlines.
1 year analytics experience, including but not limited to: marketing analysis, database marketing, marketing automation, market research, sales analysis, financial analysis, econometrics, or statistics.
Tableau experience a strong plus.
Relational database experience, such as SQL a strong plus.