The Senior Brand Manager is the central liaison for large, top tier, and more complex partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Senior Brand Manager is the product expert and business manager. This role acts as the channel leader and provides guidance to respective Partners, identifying opportunities and developing strategies to increase product sales. The Senior Brand Manager is responsible for driving revenue, profitability and awareness for respective manufacture while engaging heavily with Sales. The Senior Brand Manager interacts with senior level management while independently driving strategy for program development and pricing.
Key Areas of Responsibility
Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration.
Analyze complex industry information to identify opportunities and develop strategies to increase sales.
Develop and articulate competitive positioning and differentiation of brands.
Develop marketing plans for partner in conjunction with Partner
Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning and complete launch plans.
Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base.
Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships.
Communicate partners’ financial conditions and market new products related to the assigned partner.
Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences.
Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding.
Engage with CDW Procurement to help forecast sales volumes.
Represent and evangelize the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives.
Lead the Product specialists in creation and review of content for respective manufacturer ads.
Provide comprehensive reporting and analysis, both internally and externally, on brand performance, category performance, industry trends, and market share
Host Quarterly Business Reviews (QBRs) to review partner performance and discuss/lead joint initiatives.
Obtain and facilitate necessary partner and industry certifications.
Bachelor’s degree + 4 years sales/marketing experience, OR
8 years experience in sales/marketing, OR
4 years CDW PPM experience + 4 years experience in sales/marketing
Other Required Qualifications
Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders.
Proficient in Microsoft Office applications.
Demonstrated financial and business acumen.
Ability to think strategically and analyze information
Strong willingness to learn
Bachelor’s degree with a concentration in Marketing.
Previous experience in the technology industry.
Prior experience in Supply Chain, Pricing, Merchandising or Program Management.
Senior Brand Manager, Nutanix